Nature's Feed is proud to carry Identity in Spring Grove, Illinois. For your own health, you think more and more about how your food is produced and from where it is sourced. And you now must be aware of a whole host of food allergies and intolerances, unknown to previous generations. Similarly, when it comes to the health and well-being of your animal companions, you want zero exceptions and zero compromises. You demand the same level of quality and transparency for your pets that you’ve come to expect for your own diet. And, you don’t want to sift through long ingredient lists to understand what is in their food and whether it’s truly good for them.